Friday, November 19, 2010

An Eye for Style: how to become a home shopping hostess

A New Zealander in London is showing the English what and what not to wear. Fiona Williams is a fashion savvy Kiwi who married an Englishman. She works from her lovely old six-bedroom home in the Cotswolds, with frequent trips to London and Europe, an interesting juxtaposition which started from a very small idea.

She purchased a dozen garments in London and invited her friends to her house for a clothing sale. Every garment sold, with demand for more. She hosted another party. Demand grew. So did the size of her parties and the number of garments she purchased for them. She has never advertised, but the word has spread about her eye for quality garments at good prices and her knowledge of how to put outfits together to suit the individual. Ladies flock to her parties and spread throughout her large house, trying on clothes and asking her advice.

Is this something you could do? Like Fiona, start small. You don’t know where it could lead!

For those of you who think you might be able to gather a crowd of stylish ladies in your living room, here’s a tip: Get yourself on the mailing list of companies that stock the type of product you’re interested in promoting. For example, below is a notification I received and what could have been done with it.

www.Womensuits.com had a pile of stock they needed to move at the end of the spring/autumn season in order to restock. In mid-November they offered 5-suit packs at a 74% reduction, and 10-hat packs at a 65% reduction. There was no guarantee of what colours or styles a client would get in these mystery packs*, but with an initial layout of US$500, one could resell those items for a nice profit and one’s guests would appreciate the chance to try on the suits and hats before purchase, which they couldn’t do if they ordered from the website themselves. The hostess could arrange her suit party prior to the wedding season, when she knew there would be mothers-of-the-bride looking for an outfit.

*The store guaranteed choice of size or sizes between 8-26. Purchaser would receive 5 different suits from the unique collections of award winning designers Lisa Rene, Donna Vinci, DVC Exclusive, and Dorinda Clark Cole. Limit was 2 Suit Packs per customer.

Have you ever had the thought, “Someone should do something about that”?

The person who actually does something about “that” is an entrepreneur.

Do you see a lack in modest clothing options in your region? Do you have an eye for style? Do you enjoy giving fashion advice? Do you have friends who need fashion help? You can become a home shopping hostess!

"Every great advance...has issued from a new audacity of imagination."
- John Dewey

"If you can dream it, you can do it."
- Walt Disney

"Change starts when someone sees the next step."
- William Drayton

"Decide what you want, decide what you are willing to do for it. Establish your priorities and go to work."
- H. L. Hunt

Entrepreneur, Problem-Solver, Modest Fashion Hostess, I wish you well in pursuing your vision. Go get 'em, and let us know how you get on!


BoutiqueNarelle thanks models Hannah and Lydia for their cooperation in the fashion shoot for this post. Couldn't have done it without you, girls!

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